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  The Ultimate Gift of Choice:

 

Gaithersburg, MD (October 16, 2008) – Have a friend who loves tea, but not sure of his favorite type? How about a foodie who would enjoy a romantic dinner in, but you don’t know which cuisine she prefers.  Want to choose the best spa for a special someone across the country? Now you can, thanks to vivabox, a fresh new experiential gift which celebrates its official U.S. launch this week. 

 

The first wave of vivabox products, now available online at www.vivaboxusa.com offers gift givers the ability to give two gifts in one. Unlike other experiential gifts on the market, vivabox offers its recipients a taste of what they can receive before easily redeeming a corresponding gift card to complete their experience.  And with its expansive network of best-in-class partners and numerous choices for redeeming gifts, vivabox combines the immediate pleasure of a tangible gift with the ability for each recipient to choose what they want, and when they want it.

 

The first four vivaboxes include a Tea Time box, complete with a preview of specialty teas for the recipient to sample and choose; two Spa boxes with an assortment of natural bath and body products and a gift card redeemable for luxurious spa services; and a Gourmet to Your Door box, which includes cloth napkins, silver plated napkin rings and a gourmet menu from which the recipient can choose a special meal to be delivered to his/her door. The all inclusive boxes range from $50 to $160.

 

Now available for purchase on vivaboxusa.com:

From Boston to Seattle and everywhere in between, spa enthusiasts can enjoy a variety of spa services at one of over 4,000 of the top day spas, courtesy of vivabox spa partner, SpaFinder, the global resource in spa information, products and gifts.   With the enclosed selection of natural bath and body products made with organic ingredients by EO^® Products, gift recipients can begin the relaxation at home, and then choose to have a standard massage, facial or manicure AND pedicure at the location of his or her choice using their vivabox Spa gift card, also enclosed. The entire experience, even the tip, is included.

 

 

For the gift recipient that enjoys a soothing respite over a warm cup of tea, vivabox tea offers an extraordinary experience. With tea partner Numi, tea lovers will enjoy a sampling of seven different flavors of specialty tea – including white rose, monkey king jasmine green and sunset oolong flowering tea - and can then redeem the enclosed gift card for a larger box of their favorite flavor, or other tea time related gifts, including teapots, music and assorted tea boxes.

 

The ultimate fine dining experience- delivered to your door. With partner GourmetStation, a leader in upscale dinner gifts, the recipient of this vivabox will enjoy a three course meal at their home, in the cuisine of their choice; including French Bistro, Mediterranean Feast, New Orleans favorites and many more. To prepare for the evening, gift recipients will receive two luxury cloth napkins with silver plated napkin rings, and instructions on how to make the perfect napkin fold.

 

 

With vivaboxes, Sodexo Group plans to roll out another round of exclusive gift experiences in the coming weeks, with an even larger list to be unveiled by early next year. The next round of gift experiences will include a Wine gift box, a Coffee gift box and a BBQ themed gift box, each of which will also feature best-in-class partnerships and creative delivery options. To learn more, or to shop the current collection, visit www.vivaboxusa.com.

Vivabox is a leading European gift company that debuted in the US in October 2008 as a business unit of Sodexo, a global foodservice and facilities management company specializing in quality of life services. First introduced in Belgium in 2003, Vivabox was acquired by Sodexo in 2007 through its successful global Service Vouchers and Cards business that recently posted $10 billion in global issue volume. To learn more, or shop the current collection, visit www.vivaboxusa.com.

About Sodexo
Sodexo (www.sodexo.com), founded in 1966 by Pierre Bellon, is a world leader in Food and Facilities Management services, with more than 355,000 employees on 30,600 sites in 80 countries. For Fiscal 2008, which closed August 31, 2008, Sodexo had revenues of 13.6 billion euro. Listed on Euronext Paris, the Group has a current market capitalization of 5.6 billion euro.

Contact: Carrie Fox 301-585-5034

carrie@cfoxcommunications.com