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10/30/2008

The Perfect Reward for Surviving Election Season - October 30, 2008

  The Perfect Reward for Surviving Election Season:
Vivabox Offers a Gift Where Your Choice Always Wins

Gaithersburg, MD (October 30, 2008) – Choosing a President can be tough and enduring campaign ads even tougher, so who wouldn’t welcome a gift where your choice always wins?  

Vivabox (www.vivaboxusa.com), the leading European gift company which made its U.S. debut earlier this month, is a new gift giving idea that is all about choice – and there’s no “debating” that.  As the latest in experiential gift options, vivabox contains two gifts in one:  first, recipients open their vivabox for an immediate ‘taste’ of their experience – in a number of fun and exciting categories – then select their second gift by redeeming an enclosed gift card for an experience of their choosing.  

With an expansive network of best-in-class partners and numerous choices for redeeming gifts, vivabox combines the immediate pleasure of a tangible gift with the ability for each recipient to choose what they want, and when they want it.

But the choosing isn’t all for the recipient.  Like candidates, there are several vivaboxes for gift givers to choose from. The first four vivaboxes include a Tea Time vivabox, complete with a preview of specialty teas for the recipient to sample and choose; two Spa vivaboxes with an assortment of natural bath and body products and a gift card redeemable for luxurious spa services; and a Gourmet to Your Door vivabox, which includes cloth napkins, silver plated napkin rings and a gourmet menu from which the recipient can choose a special meal to be delivered to his/her door.

The all inclusive boxes range from $45 to $160 and are available now at www.vivaboxusa.com

Vivaboxes, first introduced in Belgium in 2003, joined Sodexo Group – a world leader in Food and Facilities Management – in June 2007 and rolled out the first wave of gift boxes in the U.S. in October 2008.  The company continues to enjoy enormous success throughout Europe with its innovative gift box experiences.

With vivaboxes, Sodexo plans to roll out the next round of gift experiences by mid-November, which will include a Wine vivabox, a Coffee vivabox and a BBQ themed vivabox, each of which will also feature best-in-class partnerships and creative delivery options.

To learn more, or to shop the current collection, visit www.vivaboxusa.com.

About Sodexo:
Sodexo Group, founded in 1966 by Pierre Bellon, is a world leader in Food and Facilities Management services, with more than 342,380 employees on 29,000 sites in 80 countries.  For Fiscal 2007, which closed August 31, 2007, Sodexo Group had revenues of 13.4 billion euro. Listed on Euronext Paris, Sodexo's current market capitalization is 6.5 billion euro.

Contact: Carrie Fox 301-585-5034